Wine Label Guide for USA (& Why It is Important)


Wine labeling is the process of adding labels to wine bottles.

This can include the wine’s name, vintage, producer, and other information.

Labeling requirements vary based on region to region. Some countries require additional information to be displayed while some others do not.

Common Information on Wine Labels

These are some of the most common label information required –

1. Grape Variety

Wines are typically labeled with the grape variety from which they are made.

For example, a wine made from Chardonnay grapes may be labeled as “Chardonnay,” while a wine made from Cabernet Sauvignon grapes may be labeled as “Cabernet Sauvignon.”

Sometimes, wines may be labeled with a blend of grape varieties, such as “Meritage” or “Red Blend.”

2. Region of Origin

wine label

Wines are labeled based on the region of origin in a few different ways. The first is by the actual region where the grapes were grown.

The second way is by the style of wine made in that particular region. The third way is by the producer of the wine.

Regional labeling is standard in:

  • France
  • Italy
  • Spain, etc.

3. Made up Names

In addition to the above, wineries often put their own spin on wine labels.

This can be anything from a funny or clever name, to an elegant design. Some wineries even create unique labels for each individual batch of wine.

Whatever the case may be, a good label can help a wine stand out from the rest.

Check out Sommelier André Hueston Mack talking about Wine Label Red Flags in this super informative video –

Wine Labeling Requirements in the USA

According to the United States government, wine labels must include the following –

1) Brand name – Helps understand what brand of wine one is buying
2) The name and address of the bottler – The name and address of the bottler is needed at the wine label in order to provide the consumer with information about the product and to allow them to contact the company if they have any questions or concerns.
3) The type of grape(s) used – The type of grape(s) used is needed at the wine label so that consumers can know what kind of wine they are buying. This information can also be used by wine experts to evaluate the quality of the wine.
4) Wine Type – Wine type information is needed on the wine label in order to indicate to the consumer what type of wine they are purchasing. This is important because different types of wine are made from different types of grapes and have different flavors.
5) The percentage of alcohol by volume – The percentage of alcohol by volume is beneficial on the wine label because it allows the consumer to know the alcoholic content of the wine before purchasing it.
6) The bottling date – The bottling date is important because it lets you know how old the wine is. The older the wine, the more mellow and complex it will taste.
7) Presence of Sulfites – A statement indicating that the sulfites have been added (for wines made in the U.S.) – Sulfites are a class of compounds that occur naturally in our environment and are also produced by industrial processes. Sulfites can be added to foods as preservatives, and they’re also used in some wine-making processes. The sulfites present in wine can cause allergic reactions in some people, so the U.S. Food and Drug Administration (FDA) requires that wines containing sulfites must have a label declaration that says “Contains Sulfites.”
8) The net contents – how much wine, in terms of volume, is in the bottle
9) Health Warnings – US government requires winemakers to put warning labels on their bottles. These labels tell you about the potential risks of drinking wine.

Final Words

The benefit of wine labeling for wine buyers is that it provides information about the wine that can help them choose a wine they will enjoy.

The label can provide information about the grape variety, the region where the wine was made, the winemaker, and the vintage.

Do make sure you check the wine label when you buy your next wine bottle.

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About Irene Clark

Irene is a supermom of 4 kids who always has a smile on her face. She's an amazing dancer - you should see her moves! - and she loves to eat, especially with wine. She also loves pop music and travels across the country with her family and friends.